Consumers Only Want Green Cars If They Are Superior in Every Possible Way (Fast Company Magazine)

9 March 2010, 8:26 am

Think consumers are so hungry for all things green that they will buy a hybrid car just because it's a hybrid? Think again. A study from Accenture shows that 6 out of 10 people are more likely to buy a hybrid or electric car only if it is better than a gasoline-powered counterpart in every way--that means a hybrid needs to dominate in cost, entertainment features, safety, maintenance ...... Read More »

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